On May 26, millions of Americans celebrated Memorial Day with backyard barbecues. While most of our grills were filled with the usual Grade-A meat from local butchers and supermarkets, dozens of restaurants across the country served Kobe-beef burgers topped not with ketchup and mustard, but truffles and foie gras. The price tags on these wallet-busting burgers can reach $175.
According to Adam Kuban of Seriouseats.com, the appeal of the luxury hamburger is that it democratizes status symbol foods. “Most people don’t get to say they’ve tried the best or most expensive truffles, caviar or wine,” he says. “But a $40 burger is arguably within reach of mere mortals. It’s a chance to try the ‘ultimate’ example of something edible, and because it’s a burger — well, who doesn’t want to eat the ultimate burger?” [The story]