According to Adam Kuban of, the appeal of the luxury hamburger is that it democratizes status symbol foods. “Most people don’t get to say they’ve tried the best or most expensive truffles, caviar or wine,” he says. “But a $40 burger is arguably within reach of mere mortals. It’s a chance to try the ‘ultimate’ example of something edible, and because it’s a burger — well, who doesn’t want to eat the ultimate burger?” [The story]